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AN APPROACH TO THE MEASUREMENT OF

MARKETING DOLLARS AND ENROLLMENT INCREASE

IN HIGHER EDUCATION

 

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A Dissertation

 

Presented to

 

The Faculty of the School of Education

The College of William and Mary in Virginia

 

 

______________________________________

 

 

In Partial Fulfillment

Of the Requirements for the Degree

Doctor of Education

 

_______________________________________

 

by

Susan Ann Student

May 2024